Portal stepped in as Schwazze’s fractional design executive to spearhead the Airgraft launch across Colorado and New Mexico. We handled the go-to-market playbook including customer-facing brand promos to retail training tools and merchandising displays, creating over two dozen new SKUs while ensuring airtight compliance down to batch labels and stickers. By uniting every department through a singular, customer-first creative lens, we built a fully integrated rollout. The result? Airgraft quickly became the region’s fastest-selling vape ecosystem, a testament to how comprehensive brand alignment and innovative design can reshape a market.