Portal founder Chris Znerold played a key role in shaping prototyping at Apple Music, helping to bridge the gap between product, marketing, and content teams through an innovative design system. Tasked with creating a visual and experiential identity that felt as dynamic as the music itself, Chris led the development of a design strategy that paired crowd-sourced concert visuals, moody album-style photography, and intuitive content design to create a seamless, emotionally-driven user experience.