Portal partnered with Schwazze to redefine what it means to enjoy premium cannabis. With a focus on sensory delight and meaningful connections, Somatic caters to discerning consumers seeking curated, mood-enhancing experiences that elevate both special occasions and everyday moments.

Together with Vicarel Studios who led the development of the visual brand identity, we crafted a bold brand strategy and immersive go-to-market product experience that reflects Somatic’s commitment to quality and innovation. From deli-style dispensary displays to empowering budtenders with engaging education tools, we transformed the traditional cannabis purchase into a rich, sensory-driven journey. Through strategic positioning, consumer validation, and thoughtful design, we helped Somatic set new industry standards, making premium cannabis more accessible, personal, and delightful.